Trend Based Confectionery Concepts

Confectioneries utilizing natural colors and flavors as well as a high fruit content satisfy the consumers' desire for high quality snacks and therefore, have an added value compared to normal products.

12/05/06 WILD is offering customers in the confectionery industry trend-oriented innovative concepts with fruit granules, fruit powders and flavor granules.

Natural ingredients have a particularly good image with health-conscious consumers. Confectioneries utilizing natural colors and flavors as well as a high fruit content satisfy the consumers' desire for high quality snacks and therefore, have an added value compared to normal products. WILD offers confectionery manufacturers the possibility to take advantage of this market trend with convincing products.

To obtain a fresh, fruity taste, WILD offers fruit powder and fruit granules in a concentrated form. The fruit powder is particularly suitable for use in rich cream fillings, chocolate products and baked goods as well as in cereals and fruit bars. Fruit granules are used in products where not only is the fruit content desired but also texture and crunchiness. A wide spectrum of fruits are available that can be used alone or in a variety of combinations.

Flavor granules do not just ensure an exciting sensory experience in confectionery and baked goods but also a visual experience: They give products a fresh fruity taste and at the same time an eye-catching appearance and a crunch effect. The granulate particles make the fruit clearly visible in the product. This allows for differentiation and catches the consumers' attention.

Flavor granules are used in particular in rich cream fillings for chocolate products, in cream glazes for ice cream coatings, in baked goods as well as in hard and soft candies. WILD offers them in natural and nature-identical flavors in numerous flavors - from classics such as apple, cherry or orange to exotic like coconut. Nutty flavors like hazelnut, pistachio and walnut round out the flavor granule portfolio. The nut flavors are based on natural and nature-identical flavors without the use of nuts.