02 Dec 2022 --- After EU regulators deemed the European Commission decision to ban titanium dioxide a “manifest error” of assessment, the status of TiO2 is being questioned once again. However, industry has been moving away from the colorant for some time now. Companies are finding fast alternatives to the whitening agent, as a ban on TiO2 is in full force in the EU. At the same time, its use is still allowed in the US and Canada and the UK will finalize its decision on the topic in 2023.