The Vitamin Shoppe’s new precision-release creatine supplement promises better absorption
(Image credit: The Vitamin Shoppe).
Omni-channel nutrition retailer The Vitamin Shoppe and biotech firm Specnova have launched BodyTech Elite Creatine Beadlets, the first product formulated with Specnova’s NovaQSpheres delivery technology for dietary supplements.
NovaQSpheres is a supplement delivery system that offers a precision-controlled release of active ingredients for enhanced absorption and improved efficacy.
Unlike conventional delivery methods that release a large single dose, NovaQSpheres provides a consistent and gradual release of creatine over an extended period.
“NovaQSpheres technology is a game-changer in creatine supplementation,” says Sebastian Balcombe, founder and CEO of Specnova.
“This is the most important innovation in creatine supplementation in the last 30 years. NovaQSpheres Creatine Beadlets are designed to maximize cellular creatine uptake and boost performance like never before. We are proud and excited to partner with The Vitamin Shoppe on this amazing new product.”
Polymer encapsulation
Found naturally in muscle cells, creatine supports muscle growth, strength and recovery. A broad body of clinical research has shown that creatine supplementation can enhance sports performance, strength training, post-exercise recovery, injury prevention and rehabilitation.
Using NovaQSphere’s new technology, BodyTech Elite Creatine Beadlets are formulated with four layers of creatine wrapped in polymers that protect creatine waste during digestion, provide greater creatine muscle saturation and support prolonged muscle feeding and uptake.
“Creatine is one of the most popular, fastest-growing sports nutrition supplements at The Vitamin Shoppe, so we are especially excited to introduce BodyTech Elite Creatine Beadlets as its exclusive retailer,” says Muriel Gonzalez, president of The Vitamin Shoppe.
“This advanced delivery format is a revolutionary innovation in this important product category, offering new advantages in muscle feeding and uptake, loading and cycling requirements and supplement effectiveness for a broad range of creatine users.”
Benefits beyond the gym
While creatine is primarily known as an ingredient that benefits strength and muscle health, additional research has suggested it may have benefits beyond the gym, highlights the Vitamin Shoppe.
“These include benefits for healthy aging and combating muscle loss in older individuals, supporting brain function and memory, and aiding glucose metabolism and a healthy blood sugar balance,” says the brand.
Creatine comes from three amino acids and is naturally present in muscles and the brain. The compound’s cognitive health claim, however, was recently disputed by the EU Food Safety Authority Panel on Nutrition, Novel Foods and Food Allergens. The panel maintains that continuous and lower doses of creatine do not exhibit an acute effect on working memory.
