17 Feb 2020 --- Awareness of the link between performance and nutrition, in particular the importance of protein, is now firmly embedded in consumers’ consciousness. That is according to what Joe Katterfield, Sales Development Manager for Sports Nutrition and Health Foods, Arla Foods Ingredients (AFI), tells NutritionInsight. As the market becomes more crowded, the most successful manufacturers will be those who maximize consumer appeal, he notes. “The biggest and most important trend will be the continuation of the mainstreaming for sports nutrition products we have seen in recent years,” Katterfield asserts.
