The Goodness of Red Wine, Sans the Alcohol

Many scientists now believe the answer to this paradox lies in the copious amounts of red wine the French drink, since red wine contains a substance that's been shown to counteract the negative effects of a high-fat diet.

13/06/08 It's called the French Paradox. The French eat a diet higher in fat than Americans, yet they suffer from less heart disease. Many scientists now believe the answer to this paradox lies in the copious amounts of red wine the French drink, since red wine contains a substance that's been shown to counteract the negative effects of a high-fat diet. The latest research confirms resveratrol may indeed have special heart-protective benefits, at lower doses than previously thought. There's just one problem: To get the amount of "low-dose" resveratrol studied, a person would have to drink 35 bottles of wine a day. Fortunately, Essence of Life offers high-potency resveratrol in pill form as JIVA Resveratrol www.jivasupplements.org-- delivering the goodness of red wine, without all the alcohol.

Few natural substances have generated as much excitement as resveratrol. It's been shown to increase the life spans of yeast, worms, fruit flies, and fish. In late 2006, researchers at Harvard Medical School and the National Institute on Aging created a stir when they published a study showing that mice fed a high-fat diet supplemented with resveratrol stayed just as healthy and active as mice eating a low-fat diet.The latest research, published June 3 in the online journal Public Library of Science One, found that resveratrol inhibited a full 92 percent of age-related gene changes in the heart.

The researchers noted they achieved this remarkable effect in mice with a much lower dose of resveratrol than used in previous studies: 4.9 milligrams/kilogram of body weight, which translates to 350 mg for a 160-pound person. But in red wine terms, that still equates to about 35 bottles per day. JIVA Resveratrol, on the other hand, provides 300 mg of the natural substance in just two easy-to-swallow capsules.

The product was formulated by Dr. Vijaya Nair, a Harvard-trained doctor and former professor of epidemiology at Columbia University School of Public Health. In developing her seven-product line of supplements, Dr. Nair searched for ingredients that fit two criteria. First, they had to address the most pressing health concerns of society today. Second, they had to be backed by a wealth of data substantiating their efficacy. Resveratrol was a natural fit on both counts.

However, in formulating JIVA Resveratrol, Dr. Nair went a step further, combining it with other heart-healthy ingredients, such as quercetin, guggul, and garlic. "It's not just resveratrol by itself," explains Dr. Nair. "It's a combination for cardiovascular health. So you're looking at stopping age-related genetic changes in the heart with resveratrol. You're looking at inhibiting inflammation of the cardiovascular system with quercetin. You're looking at preserving healthy cholesterol levels with guggul. And you're looking at maintaining healthy blood vessels with garlic."

The idea to combine resveratrol with quercetin is also backed by science. Studies in human tissues indicate that resveratrol may work better when quercetin is around. Why? Because inside the human body, resveratrol can become chemically bound to other substances, limiting its ability to be absorbed. But when quercetin is thrown into the mix, it keeps resveratrol unbound, which could improve its bioavailability.

Always the scientist, Dr. Nair cautions that JIVA Resveratrol will not cure someone with cardiac failure. It's meant for people who want to keep their hearts as healthy as possible, even as they age. With a recent survey showing heart health tops the list of Americans' most pressing health concerns, it looks like she'll have a lot of customers.