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Tate & Lyle Go Low GI in the...

Tate & Lyle Go Low GI in the UK

25 Jan 2005
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Made entirely from fructose – which is found naturally in plants and fruits – Tate & Lyle Fruit Sugar has a low Glycaemic Index (GI) rating.

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25/01/2005 Tate & Lyle is one of the first to set the low glycaemic index (low GI) bandwagon rolling, as one of the key trends tipped for 2005 begins to see itself included on the supermarket shelves. Tate & Lyle Fruit Sugar is promoted as a good choice for anyone following a GI-based diet. Made entirely from fructose – which is found naturally in plants and fruits – Tate & Lyle Fruit Sugar has a low Glycaemic Index (GI) rating. This means its energy is absorbed more slowly by the body. Because it is made entirely from fructose, it has a sweeter taste, so less is needed in tea, coffee or on cereals. Spokesperson for Tate & Lyle Helen Cloughley told FoodIngredientsFirst that the main reason for the product launch at this time is to offer choice to consumers, many of whom are now following low GI diets. She believed that the trends that we see in America are followed in Europe 6 months to 1 year later and “at the moment low GI is a big thing for the consumer that has been highlighted in the media”. Tate & Lyle Fruit Sugar comes in a convenient re-sealable 250g bag and is available from Sainsbury’s and Waitrose from February 2005 at £0.94 a pack.

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