SuanNutra streamlines customized nutraceutical formulations with digital platform launching next year

Nutraceutical ingredients supplier SuanNutra has developed a digital platform SuanBlend to support its customers in new product formulation, set to launch early next year. The interactive platform allows dietary supplement companies to experiment with customizable ingredient blends that target various health categories and the beauty-from-within space. 

The custom blends platform will launch in Europe, offering a “hands-on approach,” giving clients greater flexibility and control over the formulation process. This aims to streamline the optimization of their products according to market needs.

“We truly care about our customers, especially when it comes to finding ways to support them. In particular, we maintain close relationships with our small, local customers across Europe, who often seek high-value formulations,” says Mariana Ortega, product manager at SuanNutra. 

“These companies lack the equipment and blending capacity required to create high-value formulations. While they have great ideas, they sometimes need help navigating through the complexities of health claims, regulations and market trends,” she adds.

“Our portfolio boasts more than 1,200 certified ingredients, making it possible to easily create a full line of supplements that match consumers’ diverse needs and preferences, ensuring optimal health benefits and satisfaction.”

Tailored services

The new service combines the branded ingredients of Monteloeder with the comprehensive functional ingredients line of Gonmisol — both subsidiaries of Suannutra.

SuanNutra acknowledges the growing demand for more “advanced and effective” bioactive compounds, enabling product differentiation.

SuanNutra’s portfolio boasts more than 1,200 certified ingredients.In its core service, SuanNutra offers readymade formulations that combine its proprietary branded ingredients, supported by clinical studies, with other nutraceuticals that enhance the synergy of the blend. “They are ideal for companies requiring a quick and reliable way to launch products with proven benefits,” highlights the company.

SuanNutra also offers personalized formulation guidance, working closely with clients to help create unique blend formulations that align with product goals and specified health benefits.

“Our insights include market trends in health and wellness, relevant regulations, European Food Safety Authority claims they can use on the labels and clinical trials,” highlights Maria López, product manager at SuanNutra.

“In addition, we advise on the synergy of different ingredients in the formulations and their proper dosage. With support online and face-to-face meetings, we help our clients stand out on the shelves with novel and effective supplements consumers demand.”

She adds that the digital platform, together with the consulting advice, aims to save development time, minimize logistics and transportation, and shorten time-to-market. “It is more economical for our customers and better for the planet.”

“We serve as a one-stop shop for small to medium companies in Europe that are looking for fresh ideas, partnering with them.”

Case study

A customer specializing in the women’s health channel reached out to SuanNutra for advice on a new formula backed by scientific evidence that could help improve women’s health on various levels, including sleep enhancement, sleep quality, reduction of hot flashes and managing mood swings.

“Through the SuanBlend platform, we were able to explore several options,” highlights Stephanie Guillén, global sales director at SuanNutra.

The solution incorporated RelaxPLX, a proprietary botanical ingredient with scientific backing. It claims to improve sleep quality and revitalize mood to support mental clarity and a relaxed mindset.

Together with additional ingredients, the composition offers holistic support to help women navigate menopause with greater comfort and emotional balance, highlights SuanNutra. The company can use the new compound in multiple delivery systems, including tablets, capsules, sticks or gummies.