Solae and America’s Strongest Man Team Up Soy Protein Campaign

The partnership will include both trade and consumer promotional appearances, educational messages and a media campaign highlighting the value of healthy nutrition and soy.

Nov 2 2010 --- Solae, LLC, a world leader in soy-based ingredients have formed a partnership with Derek Poundstone, America’s Strongest Man and one of the world’s top strongman competitors, to promote soy protein for a healthy lifestyle. The partnership will include both trade and consumer promotional appearances, educational messages and a media campaign highlighting the value of healthy nutrition and soy.

Poundstone, 29, is one of the world’s most respected and successful strongmen both in and out of the sport, winning five major titles in the past three years. His accomplishments include winning the prestigious Arnold Schwarzenegger Classic twice, the Fortissimus World Strength Challenge and the World’s Strongest Man Super Series. Recently, he defended his title as America’s Strongest Man. When he is not competing, Poundstone is a full-time police officer for the Naugatuck, Connecticut Police Department.

“I have committed my career to being a positive role model for young people in every way possible, and one of the best ways is in spreading the word about proper nutrition and a healthy lifestyle. This partnership with Solae will help us do that,” said Poundstone. “Soy is a high-quality protein that’s just as good as meat and milk, and it helps with muscle development and recovery as well maintaining a healthy heart.”

Solae is the world leader in developing innovative soy-based technologies and ingredients for food, meat and nutritional products. The company began working with Poundstone in 2009 in a promotional capacity, and this new partnership significantly expands their work together.