08 Feb 2023 --- Macroeconomic shocks, supply chain shortages, inflation, war and a pandemic has impacted the world across industries. As a result, increased health awareness has been observed among consumers, as they are hungry for multi-benefit products – seeking to get more out of one product. NutritionInsight sits down with Liat Shemesh, head of marketing at Solabia Algatech, who takes us through her forecast for the active nutrition market, and how its expected continued growth in response to the increase in consumer health awareness.
