SlimBiome muesli to hit UK shelves

20 Jun 2018 --- Fruit, nut and seed supplier John Morley are teaming up with OptiBiotix health to deliver a weight-management breakfast muesli utilizing the SlimBiome technology. OptiBiotix’s patented Slimbiome claims to support weight-loss management by modifying the activity of the microbiome. The exclusive license granted to John Morley marks the first foray of SlimBiome into the UK breakfast market.

“It’s an exciting development,” says Simon Brown, Managing Director of John Morley, “Something that nobody else has done previously – a range of great-tasting mueslis for people looking at weight management.”

The Slimbiome product aims to help accelerate weight loss while maintaining blood sugar levels. This helps to lessen food cravings and induces a lower blood glucose rise after meals, compared to high sugar food and drinks, OptiBiotix describe. Furthermore, the blend of prebiotics and dietary fiber helps to create the “feeling of fullness” whilst the trace mineral content enhances the body’s use of insulin, helping to metabolize carbs and fat. 

The development of the muesli breakfast products allows OptiBiotix to extend its GoFigure range of online products and create “health and wellbeing” own label brands for supermarkets within the UK.

The mueslis, Brown tells NutritionInsight, will be available in single serving on-the-go muesli pots but also in the standard larger bagged format as well.

The product range will target the adult population who are consciously wanting to eat healthily and are looking for ways to manage their weight.

This year, OptiBiotix also partnered with Cereal Ingredients to further expand the SlimBiome range and produced SweetBiotix: fibers that are natural, high-intensity sweeteners.