Sea Lettuce Product Among Sports Nutrition Award Nominees

12 Apr 2017 --- Bridge2Food has announced some of the nominees for this year’s Bridge2Food Sports & Active Nutrition Awards which celebrate the innovators creating the next generation of categories, products, beverages and ingredients to cater to increasingly health conscious consumer. The nominees are Nootropics, sports shots and organic magnesium from sea lettuce.

OmniMind is nominated for developments within the Nootropics category — defined as supplements that improve cognitive function and brain health. Omnimind consists of 12 different ingredients which work in correlation with each other and together form a unique formula, designed to improve mental performance.

Caffeinated with green tea and sweetened naturally, TruEnergy Sport Shot is a pre workout drink infused with 10 vitamins, antioxidants and 5 electrolytes from coconut water. It is a sports energy shot to help athletes boost focus, energy and performance.

Royal Green Magnesium is the first product in the world that delivers magnesium in certified 100% organic form. It comes from a special sea lettuce that does not deliver magnesium citrate, bisglycinate or oxide, typical of synthetic Magnesium. One-hundred percent vegetarian and vegan, this magnesium comes from nature, is recognized by the body as food and has an optimal effect in the body.

“These are exciting times in the sports nutrition industry as consumers adopt healthier lifestyles across all life stages and traditional retailers allocate more shelf space to active nutrition products and drinks. Our awards recognize and celebrate those meeting this growing demand with innovation, imagination and science,” says Gerard Klein Essink, Director, Bridge2Food.

The awards are part of Europe’s largest and leading 7th Sports and Active Nutrition Summit 2017 (12-14 June, Amsterdam), which brings together more than 200 experts in sports, weight management, nutrition, health food, beverage and bars industries to discuss latest innovations in ingredients, products, business and markets.

The Award Categories are:

• Best New Category Development: awarded to a company that has created a new category or made significant changes to an existing category
• Best New Sports & Active Nutrition Product: awarded to a new disruptive and innovative product that delights the consumer
• Most Novel Ingredient: celebrates new ingredients that are truly innovative and offer measurable benefits

The closing date for entries is 30 April 2017, when the expert panel of judges will select a shortlist of finalists. The winners will be announced on 13 June 2017 at the Bridge2Food 7th Sports & Active Nutrition Summit.

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