Rebbl adds immunity support to its adaptogenic plant-based beverage range
05 May 2021 --- Rebbl is adding immunity benefits to the top flavors within its adaptogenic drinks line, with the addition of baker’s yeast beta-glucan, which is touted as supporting a healthy immune system.
The plant-based functional beverage brand says that the “indulgent” and adaptogen-packed beverages are a solution for on-the-go nourishment as people return to living their active lives.
“We have been working on adding immune support to our products since long before COVID-19 struck,” says Bonnie Neulight, CMO and chief innovation officer at Rebbl.
“Consumers, even pre-COVID-19, had a high level of interest in supporting their immune health, but we were not willing to compromise the taste and integrity of our drinks without careful development and proven research. It took time for us to perfect our blends,” Neulight adds.
A new health profile
Consumer favorites such as Reishi Chocolate, Turmeric Golden-Milk, Vanilla Protein and Dark Chocolate Protein are now crafted with an ingredient clinically proven to support immunity, the company says.
“These new and improved Rebbl Immunity drinks are suitable for the start of a busy morning, midday pick-me-up, on-the-go nutrition or post-workout fuel,” the company supports.
Rebbl is adding immunity perks to its top flavors with the addition of baker's yeast beta-glucan.
Rebbl’s immune support comes from the addition of baker’s yeast beta-glucan, which is flavorless and generally-recognized as safe.
Every bottle of Rebbl is certified organic, GMO-free, soy-free, dairy-free and gluten-free.
The company highlights that its ingredients are ethically sourced and its 12-ounce bottles are made from recycled and recyclable plastic.
The improved REBBL immunity beverages are available online and at Amazon, Whole Foods, Sprouts, Natural Grocers and other retailers.
Adaptogenic benefits
Rebbl drinks boast organic, plant-based claims and are made with herbs and adaptogens such as ashwagandha, maca, and reishi.
Innova Market Insights reports that adaptogens are on the rise, with nootropics having a moment, reflected by an average annual growth of 70 percent in product launches (Global, CAGR 2015-2019).
Previously, the brand launched plant-based, indulgent beverages that touted functional benefits due to their adaptogenic ingredients, such as ashwagandha.
According to Innova Market Insights data, ashwagandha is increasingly growing in applications, with a 40 percent average annual growth of F&B launches, including supplements tracked with ashwagandha (Global, CAGR 2015-2019).
Top market categories of food and beverage launches tracked with ashwagandha (Global, 2015 vs. 2019) include Supplements, Sports Nutrition, Hot Drinks and Soft Drinks. The fastest growing subcategory with a 77 percent growth in product launches with ashwagandha are Sports Powders (Global, CAGR 2015-2019), the market researcher reports.
Rebbl also launched a line of drinks that boast 6 g of prebiotic fiber for digestive health. Sparkling Prebiotic Tonics are marketed as “refreshing” and “hydrating” and include flavor profiles such as cold-brew cola and ginger turmeric. Moreover, the drinks only have 6 to 8 g of sugar per bottle, the company states.
By Kristiana Lalou
