Raisio's Partner in India Started Test Marketing of a Benecol-Product
The product range of British Biologicals includes nutritional powders designed for different target groups. In India, nutritional powders are premium products favoured by young, highly educated people.
11/01/08 Raisio has agreed on cooperation with Indian company British Biologicals. Introduction of Benecol-containing nutritional powder to medical doctors as well as limited test marketing has been initiated in selected cities.
The product range of British Biologicals includes nutritional powders designed for different target groups. In India, nutritional powders are premium products favoured by young, highly educated people.
Raisio negotiates also with a number of Indian food companies on introducing other Benecol-containing products in India.
