Puritan launches personalized and home-delivered vitamin pack subscription

02 Jun 2022 --- Vitamin player Puritan has launched a personalized vitamin pack subscription program with the focus on tailoring supplements to a variety of individuals’ needs.

The vitamins are personalized by taking information from a short quiz presented to consumers online, which is used to unpack their specific needs. After the test, the company ships the product monthly to the consumers’ doorstep.

The quiz focuses on precise questions about lifestyle and health.

Array of health categories
There are multiple health conditions and problems currently supported by the Puritan program. These include joint support, heart health, digestive support, immune health, sleep and stress support.

“We can offer our customers a place to start their health and wellness journey and feel confident they are getting what they need to support their lifestyle at a reasonable price,” says Joseph Rowland, president of Puritan Pride.

Prices vary as every individual receives different vitamins and supplements, but generally, the price tag of monthly subscriptions is set around US$55. 

Personalization trend, individual is king

Companies are tapping the personalized health and nutrition market, giving more than generic options for knowledgeable and health-savvy consumers.

Companies are tapping the personalized health and nutrition market eyeing knowledgeable and health-savvy consumers.Culina Health bagged this June US$4.75 million in seed funding to democratize access to health experts’ dietary recommendations, giving expert solutions to individuals, having given over 18,000 sessions already.

ADM flagged to NutritionInsight the emergence of a consumer group, personalized nutrition for children. With tasty functional dairy applications that incorporate prebiotics, probiotics or postbiotics, plant protein blends, and exciting flavors and colors will capture parents’ attention in the store aisle.

Personalized medicine could also help cardiac health prevent hypertensive disorders in pregnant mothers and the critically underserved menopause space.

We took the quiz for you
The a Puritan quiz starts by asking about your sex and age range (set every ten years). 

Following this, the user selects from a range of categories that captures their interest: heart health, sugar metabolism support, mood, stress, sleep, memory, nutrient, etc.

The quiz asks about the type of diet the user follows, allergies, taking medication or planning to undergo surgery, and whether they are sensitive to any food.

It also asks for information on how many fresh fruit servings the user consumes in a day.

This is a particularly salient question, as almost 90% of European consumers over the age of 15 are failing to eat adequate amounts of fruit and vegetables, according to data by Eurostat.

The quiz also asks about calcium and fish intake, bone health, circulatory and blood pressure, family medical history, if you performed genetic testing before, workout routines and sleep patterns.

Other questions include whether the user receives enough sun, urinary, digestive and vision health.

By Marc Cervera

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