Plantextrakt presents Xtras by nature
The Xtras by nature concept highlights the four key competencies of the leading extract manufacturer: taste, functionality, technology and quality. The product developers incorporated a multitude of excellent ideas into the concept.
13/11/07 Plantextrakt demonstrated technological and creative competence with respect to Tea and Herbal Extracts at the Food Ingredients Europe 2007. In its capacity as partner to the industry, Plantextrakt attunes itself to specific customer requirements by means of sophisticated product innovations, and illustrates this orientation with the new Xtras by nature trade fair concept.
"Holistic product concepts enjoy the greatest success in today's market. We offer our customers in the food and beverage industry taste, quality and technological competence. This was showcased through the Xtras by nature product concept. The concept convinced both visitors and customers at the FI Europe 2007," Oliver Hehn, Product Manager at Plantextrakt, sums up his initial impressions.
The Xtras by nature concept highlights the four key competencies of the leading extract manufacturer: taste, functionality, technology and quality. The product developers incorporated a multitude of excellent ideas into the concept. As Oliver Hehn emphasises, "We produce more than just extracts; we offer each individual customer all of the extras that he needs for his products". Plantextrakt can offer solution proposals for virtually every product-specific need and these flexible concepts can be adapted to suit the customer's technologies.
Consumers attach increasing importance to the functionality of food and their justified expectations are fulfilled by Plantextrakt's natural extracts. The Xtravita product line includes beverages with functional properties that meet people's demands for health-conscious consumption. A current study carried out by Plantextrakt proves that a special green tea extract containing a certain level of theanine can enhance cognitive performance. Further more, Plantextrakt has also developed herbal beverages with low carbohydrate content, which appeal to the health-conscious consumer.
Plantextrakt meets the desire for delicious taste experiences with Xtrataste. High-quality teas grown in Africa and Asia have a uniquely expressive tea flavour profile. Plantextrakt follows the trend towards viscous beverages with high fruit juice content by presenting such a beverage including Tea and Herbal Extracts.
Technological competence is at the heart of the Xtratec product line. Plantextrakt standardises extracts according to their added value properties by means of special technologies that not only maintain the functional characteristics, but intensify them. Apart from numerous extracts that are stable in terms of colour and taste, Plantextrakt also presented tea extracts, which remain stable in water with a high calcium content.
Quality and highest possible safety are distinguishing features of Plantextrakt's products. The extensive documentation system for product safety, as well as Organic, Kosher and Halal certification for certain products are brought together in the Xtrapure product line. Plantextrakt has been in the market with many Tea and Herbal Extracts that comply with the varying organic certification requirements in Europe and the USA for many years now.
Plantextrakt is again demonstrating its competence with respect to high-quality, customer-specific products with the Xtras by nature trade fair concept. Discussions with customers indicated a continuation of the trend towards natural ingredients in food. Plantextrakt is anticipating further intensive growth for its Tea and Herbal Extracts in the food and beverage industry.
