Ocean Spray's New Craisins 100-Calorie Packs Make it Easy to Snack Healthy On-the-Go

23/04/08 Ocean Spray's Craisins Sweetened Dried Cranberries are the sweetest way to eat a cranberry, and now Ocean Spray is making healthy and delicious snacking a cinch with the introduction of these on-the-go pouches. Craisins 100-Calorie Packs offer a low-calorie, satisfying treat in a great take-along package.

Consumers are crazy for Craisins Sweetened Dried Cranberries

-- enjoying them as a healthy snack, putting them on salads and cereals and using them for their baking needs. With the launch of Craisins Sweetened Dried Cranberries 100 Calorie-Packs, Craisins fans can enjoy the same, great sweet, tangy taste in a convenient, on-the-go 100 calorie pack.

"People across America have fallen in love with Craisins driving double-digit sales growth each year since 2004 and bringing new life to the Dried Fruit category," said Ken Romanzi, Chief Operating Officer of Ocean Spray's domestic business. "Offering 100-Calorie Packs gives consumers another way to enjoy Craisins -- whenever and wherever they want."

Craisins are made from real fruit and are a good source of fiber. They're fat-free, cholesterol-free and have no artificial flavors, preservatives or trans-fat, making them a healthy snack to eat any time of day.

Craisins 100-Calorie Packs are available in supermarkets nationwide for the suggested retail price of $2.89. Craisins are also available in six-ounce, twelve-ounce and 48-ounce re-sealable pouches.

Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed over 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2007 earnings of roughly $1.7 billion.