In a booming nutraceutical market, companies leverage technology and scientific research to develop innovations that keep up with changing consumer trends and demands for targeted solutions. Lycored, Gencor, Ingredients By Nature and Lonza Capsules & Health Ingredients tell us how they keep up with market changes and challenges. Tammi Higgins, senior commercial VP at Lycored, tells Nutrition Insight that meeting evolving consumer demands in shifting wellness trends requires challenging innovations.
