24 Aug 2020 --- With athletes becoming increasingly conscious of the role that wellness plays in sustaining the longevity of their careers, there are now notable parallels between the marketing worlds of sports and nutrition. This is according to RJ Carvis, who recently became Nutritional Brands (NB) Pure’s Director of Marketing. The US-based company specializes in natural solutions, including in the active lifestyle arena, and recently launched Zinc Up, which is touted as the “Swiss Army knife of immunity supplements.”