Nutrabolt strengthens portfolio with new investment in Bloom Nutrition

US-based Nutrabolt is expanding its investment in Bloom Nutrition beyond its minority ownership stake. With the funding, the active nutrition and wellness company aims to amplify its portfolio and attract more consumers with new categories and applications.

The producer of the pre-workout brand C4 says it will continue to collaborate closely with Bloom Nutrition founders Mari Llewellyn and Greg LaVecchia and with its management team, which will drive the brand and lead its strategic vision. 

“Since our first introduction to Bloom, I’ve been continually impressed by the brand’s evolution, its visionary founders, and their explosive growth,” says Doss Cunningham, chairman and CEO of Nutrabolt. 

“With the breakout success of Bloom Pop and a record-breaking year for Bloom Sparkling Energy, the brand’s momentum presents a powerful step-change growth opportunity for Nutrabolt. I’m confident Bloom is on track to become one of the fastest-growing and most talked-about beverage brands in the years ahead.”

Functional wellness drinks

Bloom Nutrition was founded in 2019 and offers wellness supplements and functional beverages. The brand is positioned toward accessible healthy living by “reinventing everyday products” while focusing on flavor and function. 

Greg LaVecchia, co-founder and CEO of Bloom, says the company is proud of its momentum and community. 

“Nutrabolt has been a valuable partner — fully aligned in our mission and a genuine champion of our brand. With this expanded partnership, we’re excited to enter our next phase of growth and create something truly meaningful together.”

Expanding investment

Nutrabolt says it is focusing more on expanding market impact, as it is on pace to exceed US$1 billion in annual revenue on a consolidated basis. 

In January 2024, the company gained a 20% ownership share in Bloom Nutrition by leading a US$90 million financing round. As a result, Nutrabolt expanded its portfolio with greens and superfood products. 

Moreover, the company explored new product platforms and distribution opportunities related to the minority ownership. Nutrabolt says its investment paid off with the success of Bloom Sparkling Energy. Developed by both companies, this product launched in mid-2024 and expanded across the US in early 2025. 

Nutrabolt says the new investment strengthens its commercial relationship with Bloom Nutrition. 

Last year, the company partnered with The Hershey Company to introduce new products across its energy drink, pre-workout, and protein powder categories.