New drinks concepts

In the area of the classic soft drinks, Döhler will be focusing on light products at drinktec, for obesity is a major problem at all levels of society worldwide.

25/07/05 Döhler has announced that it is going for lightness and fruity taste experiences at this year’s drinktec in Munich in September, the world fair for beverage and liquid food technology. Döhler will be showcasing the very latest concepts for calorie-reduced drinks and beverages with innovative fruit combinations.

With this focus, the German based company is satisfying customer demand for taste variety and the trend to nutritional awareness. Döhler says that it constantly monitors current developments in all beverage segments to spot trends at an early stage and transform them into innovative, customer-specific beverage ideas.

In the area of the classic soft drinks, Döhler will be focusing on light products at drinktec, for obesity is a major problem at all levels of society worldwide. New sweeteners such as “Multisweet plus” give drinks near-sugar taste with few calo-ries. Aqua plus drinks, the combination of refreshing water with fruity juice or tea, also follow this “light” line. Exotic or locally sourced fruits, and functional ingredients such as herbal flavours and spices, permit numerous variations.

Coming in strongly are Juices & Snacks as drinks for that slight hunger. Drinking yoghurt and milk mix beverages are the ideal bases, as too are fruit and vegetable juices. At drinktec, Döhler will be unveiling concepts for beverage meals which provide the greatest convenience, premium quality and naturalness.

www.doehler.com