New 2% Natrel Omega-3 launched in Quebec

12/05/05 Natrel has launched the 2% variety of famous Natrel Omega-3 in the 2-litre format. This news represents an extension of the product line and, more specifically, an addition to the 1% segment. A campaign involving public relations activities, product sampling, as well as a partnership with a bakery, is under way.

This new product, aimed at women aged 18 and over, also targets adults who want to take advantage of both the benefits of omega-3 and the good taste of 2% milk. It should be noted that this milk fat percentage is the one most preferred by Quebec families. 1% Natrel Omega-3, which has the distinction of being the first omega-3 enriched milk in North America, continues to appeal to baby boomers and to households that wish to reduce fat consumption.

Thanks to the presence of omega-3 polyunsaturates in Natrel Omega-3, which are found in flaxseed, the body benefits from the essential fatty acids that it cannot manufacture itself. These elements contribute to the body's growth and development, while helping to maintain good health. Only Natrel sources all its Omega-3 polyinsaturates from pure, organic flaxseed oil.