Parent-led innovation: Nara Organics debuts whole milk infant formula

Nara Organics unveils its latest FDA-registered and USDA-certified organic whole milk infant formula that meets both US and European safety standards. The company states that the formula utilizes whole milk fats and excludes palm oil, soy, corn syrup, and maltodextrin.

Developed by a multidisciplinary team of mothers, scientists, pediatricians, and nutritionists, Nara Organics says the offering is positioned as a cleaner, more transparent alternative in a category dominated by a few legacy manufacturers.

The product is manufactured in Germany to meet stringent EU and US regulations and includes key nutritional elements like naturally occurring milk fat globule membrane, European-required levels of docosahexaenoic acid, and prebiotics.

“I created Nara because it’s the formula I wish existed for my daughter,” says Esther Hallam, founder and CEO of Nara Organics. “We spent seven years developing this product with no compromises, so that parents who are still demanding better don’t have to settle.”

Addressing parents’ evolving demands

Nara Organics also reveals it has completed a large-scale, double-blinded clinical trial to demonstrate the formula’s safety and efficacy and has received the Clean Label Purity Award for its testing for contaminants such as lead and arsenic.

The company raised $32 million from venture firms and individual investors, including the elite tennis pro, Serena Williams, and Erin and Sara Foster, actors, producers, and podcasters who serve as brand advisors. Hallam says she built a community of over one million parents through the Nara Baby + Mom Tracker app.

As part of its launch, the company is donating over 1,400 cans of formula to Good+ Foundation, supporting consistent infant nutrition for under-resourced families. This initiative will scale alongside Nara’s growth.

“We’re deeply grateful to Nara Organics for their commitment to families during the earliest and most vulnerable stages of caregiving,” Dr. Laurel Parker West, Good+Foundation interim CEO, underscores.

“Their donation helps us provide consistent, high-quality support to families who need it most — laying the foundation for healthy development, stronger bonds between babies and their caregivers, and brighter futures.”