Napro Pharma Launches Lifetime Customized Omega-3 Solutions

05/05/08 At different stages of our lives, the body has different nutritional needs – and this is reflected in the Lifetime range of premium customized omega-3 solutions from Napro Pharma, a Cognis subsidiary that specializes in the manufacture of marine omega-3 oils. For customers aiming to market condition-specific formulations, it offers high-quality marine omega-3 oils characterized by their high purity and superior sensory profile. They are available in various delivery forms such as liquids or soft gel capsules, and are tailor-made to meet manufacturers’ individual requirements.

The Lifetime concept comprises ready-to-market solutions for five different consumer groups. By offering omega-3 products with various ratios of the long-chain fatty acids EPA and DHA and concentrates up to 60 percent, Napro Pharma enables its customers to respond to the differing health and well-being demands of consumers at different stages of their lives. The five concept platforms are:
Lifetime Natal: “For healthy happy babies”
Lifetime Spirit: “For young minds and moods”
Lifetime Prime: “For active and vital years”
Lifetime Prosperity: “For body and soul”
Lifetime Jubilee: “For healthy aging”

Each platform includes tailor-made solutions specifically targeted at the lifestyles of the different consumer groups, either as single omega-3 formulations or in combination with other health-enhancing ingredients.

Lifetime omega-3 solutions are based on the premium-quality Omevital Ultra range from Napro Pharma. Omevital Ultra marine oils have a superior sensory profile, with no fishy taste or odor and no reflux after intake (“fish oil repeat”). It is available in ethyl ester and triglyceride forms, and can be supplied in various delivery forms, such as bottled liquids or soft gel capsules. The formulations are tailor-made to specific customer needs and can also be flavored or blended with other ingredients. All these products are made using fish from sustainable sources from unpolluted seas and fully comply with the GMP standard.

Comments Petra Mueller, Global Product Line Manager Omega-3: “Lifetime is an innovative range that enables manufacturers in the nutrition industry to systematically develop value-added concepts that will appeal to consumers of all ages. While our customized solutions are by definition extremely varied in nature, all of them are based on the proven quality of our premium omega-3 fatty acids of marine origin.”

Wenche U. Gabor, Sales Director Finished Products, explains: “There is an increasing demand for omega-3 solutions provided as finished products in various delivery forms. Lifetime is our response to this important market trend and reflects our goal to enable our customers to benefit from it.”