Candy bars meet sports nutrition: MyProtein to launch Mars whey protein powder
Key takeaways
- MyProtein is launching Mars Impact Whey Protein powder, combining flavors from Mars bars and offering 20g of protein per serving.
- The launch follows a successful partnership between MyProtein and Mars Wrigley, aimed at blending performance with enjoyment for sports nutrition consumers.
- The product is set to reach new audiences and expand its market presence in grocery stores in 2026.
MyProtein is launching its Mars Impact Whey Protein powder on March 24. The sports nutrition powder blends the flavors of the classic candy bar — chocolate, caramel, and malt — with 20 g of whey protein per serving.
The launch follows Mars Wrigley’s partnership with MyProtein in November last year for the launch of its Snickers protein powder.
Neil Mistry, CEO of THG Nutrition, the company that owns MyProtein, says: “Through our continued partnership with Mars Wrigley, we’re bringing together best-in-class sports nutrition with some of the most recognizable flavors in the world.”
“This extension of the Mars range reflects a clear shift in the category, where performance and enjoyment are no longer mutually exclusive,” he adds. “Consumers expect products that deliver on both, and this range does exactly that.”
“At Myprotein, our focus is on driving innovation that broadens the appeal of sports nutrition, and partnerships like this allow us to reach new audiences while continuing to serve our core customer. This launch is another step forward in how we evolve the category and build towards what’s next in our product pipeline.”
Kerry Cavanaugh, general manager for Mars Drinks and Treats, says Myprotein is the ideal partner for Mars to continue to introduce more shoppers to its range of Mars-branded protein products.
“The Mars brand is one of our most iconic, and Myprotein is arguably the most reputable retailer in the UK for protein products. Through the familiarity of both brands and the trusted taste of Mars, we are looking forward to not only seeing this roll out online, but also throughout grocery stores in 2026, where it will sit alongside our range of high-protein, low-sugar bars.”
Protein is expected to lead as a top nutrient in product innovations alongside fiber throughout 2026. While referring to the ongoing “protein boom,” researchers call for dietary guidelines to pay more attention to protein quality in terms of how well a food can meet human metabolic needs for essential acids and nitrogen.
Upcoming webinars
The science of HMOs – A novonesis webinar featuring new clinical findings and ESPGHAN highlights
Novonesis
From boosters to companions: GLP-1 in Food, Beverages and Supplements
Rousselot
Texture challenges in high protein bars: Understanding the benefits of casein
Lactalis Ingredients
