15 Aug 2018 --- Plant-based waters are rising as a share of soft drink launches, with Innova Market Insights reporting a 25 percent CAGR in this emerging area of NPD between 2012 and 2017, compared with a 7 percent CAGR for the soft drinks category as a whole. Despite coconut water clearly leading the plant-based hydration category, 2017 saw 28 percent of the category launches from new plant-based waters, with maple water among the beverages within this category expansion, albeit from a small base.