Latest News About the Benefits of Lycopene and Beans
The discussions during the event include the latest findings in lycopene research and updated information about the importance of beans in the diet, in light of the recently revised USDA Food Pyramid.
"At Heinz, we understand how overwhelming it can be to make changes in your diet. Our hope is that, through education, we can teach people how to make small dietary changes that will yield big health benefits," says Ida Laquatra, Ph.D., R.D., director of global nutrition at the H.J. Heinz Company.
Heinz is the industry leader in lycopene education and information, and the world's largest producer of processed tomato products. Lycopene is the antioxidant that gives tomatoes their red color - and is most easily absorbed from processed tomato products.
ADA attendees also have the opportunity to learn how easy it is to incorporate more lycopene into their diets through a variety of activities including culinary demonstrations, an educational lycopene-rich media luncheon hosted today, and product sampling from a variety of Heinz brands including No Salt Added Ketchup, Heinz One Carb Ketchup, Classico Pasta Sauce and tasty treats from its Weight Watchers Smart Ones line of products.
Additionally, copies of the newly-printed second edition of the popular book, Unlock the Power of Lycopene, REDefining Your Diet with Lycopene and Tomatoes, are being distributed to attendees. The book provides in-depth information about tomatoes and lycopene, research results that point to the potential health benefits of processed tomato products, especially in the areas of men's health, and includes a number of meal plans that make meeting the government guidelines for a healthy diet--especially how to include more lycopene--easy and delicious.
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