Kyowa Hakko’s nootropic included in Nootropics Depot capsule and powder forms 

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25 Sep 2018 --- Kyowa Hakko’s Cognizin Citicoline is now featured in two new products sold at Nootropics Depot. The supplements vendor now offers Cognizin Citicoline Powder in 30g and 60g jars, as well as Cognizin Citicoline Capsules, which contain 250mg of this brain health ingredient and come in 60- or 180-count jars. Brain health is a growing category for product launches, and within this space, nootropics are gaining recognition for their ability to provide a mental boost.

Citicoline is a nootropic naturally occurring in the body's cells and is especially vital to brain health and cognitive function. Cognizin Citicoline is touted as providing nutritional support that benefits mental processes, focus and concentration, as well as healthy brain metabolism.

Click to EnlargeKyowa Hakko sees the market for nootropics and brain foods expanding thanks to growing interest in the eSport sector and the company’s customers are offering various products fulfilling targeting this market. 

“In today's hyperactive world where we are all connected 24/7, there is huge interest in maximizing the power of one's brain. Staying attentive and mentally sharp as long as possible is high on many people's agendas. This used to be mainly aimed at learning, but a massive new market has emerged in the eSports sector,” Oksana Ritchie, European Marketing Manager at Kyowa Hakko, tells NutritionInsight.

“Played by hundreds of millions worldwide it has transformed from being something younger people did on the bus on the way home to a multi-billion dollar industry where events can attract crowds of tens of thousands. It's even being proposed as a new Olympic sport. Supporting cognitive adaptability and improving mental sharpness are considered to be essential with shots of caffeine no longer being the only option,” she adds.

“Many of their new product formulas now contain Cognizin Citicoline, a brain ingredient which is GRAS and EU Novel Food [status] approved. It is a non-stimulant in comparison to caffeine and has been clinically proven to improve attention, focus and motor speed. Citicoline also improves the phospholipid balance which is essential for normal brain function,” Ritchie says.

Cognizin has been studied in a variety of human clinical trials, with the most recent human clinical trial focusing on the benefits of Cognizin on healthy, middle-aged men and women. 

Conducted at the Brain Imaging Center at McLean Hospital, researchers found increases in brain activity among participants that had taken a Cognizin supplement for six weeks. Differences were noticeable in those participants that performed tasks that required sustained attention. 

Kyowa Hakko also reports that clinical trials have also found that Cognizin Citicoline supports healthy mitochondrial function. Healthy mitochondrial function results in higher levels of ATP (Adenosine triphosphate) – our bodies primary energy storage molecule – in brain cells. 

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Kyowa Hakko Europe GmbH

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Kyowa Hakko Europe is offering a line of well-researched branded ingredients and an extensive portfolio of ultra-pure amino acids, vitamins, nucleic acids and related compounds for use in pharmaceutical, nutritional and industrial applications.

Kyowa Hakko Europe together with its daughter company Kyowa Hakko Bio Italia represent the European Sales Force of KYOWA HAKKO BIO CO., LTD., a Japanese company with combined strengths in bio-technology and fermentation. With its innovative and patented fermentation process built over the years, which excludes the usage of any animal origin material, KYOWA has become a trusted pioneer in the healthcare field, making substantial contributions to the health and well-being of people around the world.

Our core business areas:

• Pharmaceuticals
• Supplements & Nutrition

Pharmaceuticals

Pharmaceutical companies around the world purchase our high-quality Active Pharmaceutical Ingredients (API’s) and excipients that can be used in a wide variety of pharmaceutical applications including:

• APIs
• Excipients
• Cell culture media components
• Drug intermediates
• Medical foods

Supplement & Nutrition

Kyowa is committed to producing pure products of the highest quality for life-enhancing benefits. Decades of research and refinement have gone into developing our standards and methods of purification. Our bulk product offerings:

• Meet or exceed high purity standards
• Backed by Kyowa Quality and science
• Are produced with no additives, artificial flavors or preservatives
• Include Kosher and Halal ingredients

Kyowa Quality®

Our ingredients bear the Kyowa Quality mark, which means that all KQ products are manufactured to meet highest quality assurance standards, supplying quality and trusted materials for various industries such as pharmaceuticals, foods, and cosmetics.

Our ingredients are backed by the same standard of excellence that has come to be associated with the KYOWA name.



Kyowa Hakko Branded Ingredients

Our branded ingredients are exclusively manufactured by KYOWA HAKKO BIO CO., LTD., and have been designed and clinically tested to deliver targeted, condition-specific consumer health benefits.

A proprietary form of citicoline, Cognizin® is a potent brain nutrient that’s been clinically shown to support mental energy, focus, attention and recall. Tested in human clinical trials and developed using a patented fermentation process, Cognizin® has a Novel Food status in Europe. It is a pure, allergen-free ingredient that is stable and effective. More >> https://cognizin.com/

 

Kyowa’s branded form of glutathione, a master antioxidant, which protects cells against oxidative damage, detoxifies toxic substances and plays a role in the maintenance of immunological functions. Pure, vegetarian, GMP compliant and approved to be used in dietary supplements. Highly effective and clinically tested ingredient. More >> www.setriaglutathione.com

 

A highly effective and clinically tested ingredient for hydration, endurance and recovery. Its unique dipeptide structure helps fast, easy and effective delivery of two amino acids L-Alanine and L-Glutamine in the body. Sustamine® has GRAS and Novel Food status. It is vegetarian, tasteless, odorless and stable in liquids. More >> www.sustamine.com

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