Kyowa Hakko to showcase Cognizin citicoline research at SupplySide West 2024
Kyowa Hakko USA reveals its citicoline ingredient, Cognizin has been validated by new research, which the health ingredients supplier will feature at this year’s SupplySide West trade show in Las Vegas, Nevada, US.
“We will bring new research supporting the efficacy of Cognizin to center stage at SupplySide West,” says Katie Emerson, senior manager of scientific affairs at Kyowa Hakko USA. “We now understand at the genetic level how citicoline delivers its benefits and could have greater implications for long-term brain health.”
Cognizin will be featured in the limited-edition energy drink Xpo Nrg, made exclusively for SupplySide West 2024 that will be available to attendees at Kyowa Hakko USA’s booth 3765.
The new Cognizin research demonstrates its neuroprotective effects and potential to enhance cognitive function and support healthy brain aging. It was already discussed at the American Society for Nutrition Nutrition 2024 Conference this summer.
Xpo Nrg drink with Cognizin
Kyowa Hakko USA collaborated with eight more exhibitors on the Xpo Nrg concept.
Alongside Cognizin, the energy drink also features enfinity Paraxanthine from TSI Group, goBhb ketones from Ketone Labs, branding and label design by NutraMedia, formulation by Savage Nutra, manufacturing by MacroCap Labs, MitoPrime L-ergothioneine by NNB Nutrition, flavor by Sensapure Flavors and McDowell Label of Resource Label Group.
The Xpo Nrg collaboration is led by PricePlow. “We firmly believe the future of innovation is through collaboration,” says Mike Roberto, PricePlow’s founder. “We assembled the industry’s brightest minds to show what’s possible when we come together, and we’re thrilled to have Cognizin as a headline ingredient in Xpo Nrg.”
PricePlow president Ben Kane adds, “Competition happens at the bottom. Collaboration happens at the top.”
Karen Todd, Kyowa Hakko USA’s vice president of global brand marketing, asserts: “At Kyowa, we consider ourselves to be holistic partners, providing support from concept to commercialization. We’re excited for attendees to experience this for themselves through Xpo Nrg and to learn more about some of our recent CPG launches and legacy partnerships.”
Products to be showcased
At the booth, Kyowa Hakko USA will feature a comprehensive branded ingredient portfolio, including Cognizin citicoline, Immuse postbiotic for immune health, Setria glutathione and EyeMuse postbiotic for eye health.
Visitors will also have the opportunity to sample and learn about new products such as the Goli Matcha Mind gummies, Olly Focus Buddies L’Olly Pops, Do’Mo Functional Elixirs and Mosh protein bars from founders Maria Shriver and Patrick Schwarzenegger Bobelo Immune Booster Elixir.
The company will also offer samples of the Lemme Gummies from Kourtney Kardashian Barker. Immuse will also be featured at a satellite booth in the International Probiotics Association area.
