08 Sep 2023 --- In recognition of International Literacy Day, the European Food Information Council (EUFIC) launches a campaign to empower the public in making well-informed diet and lifestyle choices by raising awareness of food and health science literacy. EUFIC highlights that science literacy is critical to promoting a healthier, more sustainable society. EUFIC’s primary focus will be on Estonia and Poland since around 40% of their population is either “not very confident” or “not confident at all” in recognizing disinformation when they encounter it. The council will translate materials into local languages and disseminate them through local media agencies to ensure a wider reach.