22 May 2014 --- Despite cutbacks in consumer expenditure and problems in some countries with regard to health claims legislation, interest in healthy options appears to be continuing unabated. Nearly 40% of the global food and drinks launches recorded by Innova Market Insights in 2013 were positioned on a health platform of some kind, mainly in terms of so-called “passive” benefits, such as low and light products, but also increasingly on an “active” health platform.
