Ingredia Nutritional to Launch New Dieting Concept Based on White Bean Extract
FIE 2011 in Paris will be the opportunity for visitors to discover and taste DietSpice, their last revolutionary concept: when sprinkled on starchy foods, DietSpice reduces their glycaemic index and spices up your meal at the same time.
Oct 24 2011 --- Ingredia Nutritional will unveil its last revolutionary concept at FIE 2011: DietSpice, a functional spice that adds a pleasant flavour to a carb-rich meal while lowering its caloric impact.
Ingredia Nutritional is a division of the dairy ingredients Ingredia Group which is dedicated to the development and manufacturing of nutritional ingredients, solutions and concepts. Since its inception in 2007, it has made innovation its core business.
FIE 2011 in Paris will be the opportunity for visitors to discover and taste DietSpice, their last revolutionary concept: when sprinkled on starchy foods, DietSpice reduces their glycaemic index and spices up your meal at the same time.
Sandrine Cuisenier, Marketing Manager, explains how this concept was born: “Most women are concerned about their figure and would like to stay slim or even get rid of a few pounds. However, modern lifestyle does not leave them much time to take care of themselves. Dieting can also be very frustrating and rather complicated when one eats out a lot. DietSpice is their figure’s best ally: it gives them an extra hand to control their weight in any circumstances, without giving up the pleasure of great-tasting meals.”
Alain Baniel, R&D Manager, tells us more about the scientific evidence of DietSpice efficacy: “One stick of DiestSpice provides the recommended intake of StarchLite, a patented, all-natural extract of white bean. StarchLite has been shown to be a temporary inhibitor of alpha-amylase, the enzyme responsible for starch breakdown into simple sugars. The inhibition of alpha-amylase decreases the digestion and absorption of starch, therefore reducing its caloric impact. Its efficacy is clinically proven by several clinical studies”.
DietSpice is already available in four different flavours to vary the tastes and satisfy all palates. In other words, slimness is about to become a piece of cake.
“DietSpice may as well become the new women secret weapon to stay slim”, adds Mathieu Lucot, Jr Product Manager. “One just has to sprinkle DietSpice on a starchy dish to lower its calorie intake: this makes it a very easy product to use, both at home and at the restaurant. The sticks are also very convenient and discreet to carry around in a purse or pocket.”
Ingredia Nutritional has always focused on helping its clients make the best of its ingredients. DietSpice is a turnkey solution that will allow them to innovate with a reduced time-to-market. It can either be offered as is, or customized to fit the clients’ demands - in terms of packaging, communication, flavouring etc… Ingredia Nutritional clients can also use DietSpice as a source of inspiration for another product featuring StarchLite.
