Immune Boosting Chew Launched With Wellmune Ingredient
24 Feb 2015 --- Complete Nutrition, one of the fastest-growing franchises in the health and wellness industry, has launched Immune Stix, which combines the immune boosting benefits of Wellmune with the on-the-go convenience of a tasty soft chew.
A natural yeast beta glucan, Wellmune is a functional food, beverage and supplement ingredient clinically proven to help strengthen the immune system, making it easier for consumers to be well and stay well. Wellmune was tapped to be the key ingredient in Immune Stix because of its unmatched peer-reviewed clinical research that demonstrates Wellmune’s immune health benefits across a broad range of consumers.
“Immune Stix was developed to provide our customers the most advanced immune health possible, which is the foundation of wellness,” said Peter Leighton, Vice President of Product Startegy at Complete Nutrition. “Delivering Wellmune’s powerful immune benefits in a delicious soft chew creates a convenient product to help consumers to stay healthy so they don’t miss out on daily activities such as work or school.”
A study published in The Journal of Applied Research demonstrates that Wellmune reduced the incidence of fever and eliminated the need for participants to miss work or school. For example, the Wellmune group missed zero days of work or school during the 90-day study while the control group missed an average of 1.38 days per subject (or the equivalent of 5.5 days annually). The Wellmune group also reported an increase in general health, including energy and emotional well-being. These results were statistically significant.
“We continue to see strong consumer demand for immune health products backed by credible science,” said Richard G. Mueller, Biothera Chief Executive Officer. “We are thrilled that Complete Nutrition has selected Wellmune for Immune Stix chews to deliver the health benefits consumers want in a product with mass appeal.”
Each individually wrapped Immune Stix chew contains a clinically tested efficacious 250mg serving of Wellmune. The product is available in Blood Orange flavor with a suggested retail price of $4.99 and can be purchased in Complete Nutrition stores nationwide and online.
