Ice cream could bring you happiness
Affects the brain’s “pleasure zones”.
06/05/05 New study reveals that eating a scoop of ice cream could make you happy.
According to the study by the Centre of Neuroimaging Sciences at the Institute of Psychiatry in London, frozen delights could lighten up the brain's pleasure zones.
The results show that eating the ice-cream has an immediate effect on parts of the brain that previous research has shown were activated when someone is really enjoying themselves.
The study was supported by Unilever.
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