Beringer Blass Wine Estates introduces tailor-made premium wine for women
White Lie Early Season Chardonnay is naturally lower in alcohol and, as a result, also lower in calories.
05/05/05 Three women at Beringer Blass Wine Estates (BBWE) are hedging their bets on a little white lie, one that women everywhere will have to taste to believe. The all-female team -- made up of Tracey Mason, Jane Robichaud and Bettina Ferrando -- have unveiled the first- ever wine designed by women, for women. Called White Lie Early Season(TM) Chardonnay, the new wine is naturally lower in alcohol and, as a result, also lower in calories than most California Chardonnays. White Lie was conceived to meet the needs of today's dynamic women who want a great tasting, everyday wine without all the alcohol. It will be on store shelves in key markets across the U.S. and Canada in May 2005.
White Lie Early Season Chardonnay, made with premium grapes from Santa Barbara County, is affordably priced at under $10.00 per bottle. The wine will be available nationwide this summer, in major grocery chains and independent retailers with an initial launch in May 2005 in California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Maryland, Michigan, North Carolina, New Jersey, Ohio, Pennsylvania, South Carolina, Texas, Virginia and Canada.
