Get Personal in the Fight Against Breast Cancer with New MY M&M's 'Promise Blend' to Benefit Susan G. Komen for the Cure

07/05/07 MY M&M'S announced the introduction of a special "Promise Blend" to benefit the Susan G. Komen for the Cure. The brand will donate 10 percent of the proceeds from the sale of the new product to support the cause.

The pink and white M&M'S Milk Chocolate Candies, available at , are pre-printed with the new Susan G. Komen for the Cure "Ribbon" logo and a "for the CURE" message. Consumers also can express their emotions and feelings by creating their own personalized messages of support for friends, family and loved ones.

"Along with personalized messages, we can now print artwork and logos on MY M&M'S," said Jim Cass, MY M&M'S vice president and general manager. "What a great way to launch this new technology, with a symbol that means so much to so many people."

The MY M&M'S Promise Blend extends the ongoing partnership between M&M'S Brand Candies and Susan G. Komen for the Cure. The brand has been committed to the cause for almost two years, so far raising more than $2.8 million to help find a cure for breast cancer.

"For the past 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer," said Cindy Schneible, vice president of resource development. "The new MY M&M'S Promise Blend is an innovative way for people to become an important part of our mission while spreading love and messages of hope to sufferers, survivors and their loved ones."