Ganeden Partners Announce 75+ New Probiotic Product SKUs in Eight Categories for IFT
08 Jul 2016 --- Probiotic ingredients manufacturer Ganeden plan even further launches at this year’s Institute of Food Technology (IFT) expo. Probiotic foods, beverages, companion animal products and skincare lines continue to be on the rise. Therefore, there is high demand for Ganeden’s science-backed probiotic, GanedenBC30, and Bonicel, its probiotic-derived, anti-aging skin care ingredient.
In less than three months, Ganeden partners have launched over 75 probiotic product SKUs across eight categories, adding to the more than 60 SKUs launched earlier in the year at Natural Products Expo West for a total of 500+ SKUs now available worldwide.
The influx of recent product launches confirms consumer interest in healthy, probiotic products that support digestive health, immune health and protein utilization. A recent survey found that among those who are aware of probiotics, 98% of respondents would buy a food or beverage product that contained a health benefit if priced the same as a similar product without health benefit.
“Thanks to the natural resilience that allows GanedenBC30 to survive most manufacturing processes, shelf life and gastric transit, there are endless opportunities to add it to almost any product—and companies are taking full advantage of that,” said Mike Bush, president of Ganeden and executive board president of the International Probiotics Association.
“We’ve seen science backed probiotics and probiotic-derived technologies in foods, beverages, companion animal products and skincare receive great attention from the industry, media and consumers, and we’re pleased to help educate consumers while providing high-quality ingredients to meet that demand.”
The new probiotic launches, available in time for the IFT expo, include:
Beverages: The beverage category continues to be the leader in probiotic product launches and demand from consumers. In a recent consumer survey, 50% of healthy consumers would pay 10% or more for beverages containing probiotics. Manufacturers are responding to this interest, with recent launches including private label and detox teas from the Special Tea Company, GALA d.o.o. Slovenian coffees, cold pressed juices from Cedar Juice, smoothies from Ketologie and waters from Rawpothecary, Uncle Matt's and European company, Plenish. Health drinks have also been a focus, with new wellness shots from Vive Organic and a triple action cleanse from Ideal Living.
Protein Powders, Mix-ins & Meal Replacements: Multiple studies and research show that GanedenBC30 enhances protein utilization, drawing attention to the concept of adding probiotics to meal replacements, mix-ins, smoothies and protein products. New launches include meal replacement shakes from Life Matters and Nutrisystem, protein powders from Performix, superfood protein shake mixes from Joni Juice, Nutiva and ViSalus, and Nature's Answer iced tea and lemonade mix-ins.
Baked & Frozen Foods: It’s hard not to love sweet snacks, especially when they offer the health benefits of probiotics. Consumers can feel less guilty indulging thanks to the growing trend of adding GanedenBC30 to baked goods, such as Lesser Evil’s relaunched line of probiotic cookies. The trend has now gone a step further, with expansion into frozen products as well. Brio announced a line of award-winning probiotic ice cream and Feel Better Pops is launching a line of frozen fruit probiotic pops for those hot summer days.
Companion Animal Food: The focus on digestive health and overall wellness goes beyond humans—consumers want their pets to have healthy food options as well. In response, Walmart has launched Pure Balance, a line of a grain-free cat and dog food with GanedenBC30 probiotics.
Skincare Products: While live probiotics can’t survive in skincare products or be applied topically, Ganeden has found a solution through Bonicel, the first science-backed, probiotic-derived skincare ingredient shown to significantly improve the appearance of seven common signs of aging. It is naturally derived from GanedenBC30, and continues to grow in popularity in national beauty products, including the newest facial cream from Gundry MD.
