21 Dec 2017 --- The food and beverage market has seen a plethora of new trends and innovative product launches, but branded functional ingredients topped the charts in interest and success in 2017 – a trend anticipated to continue throughout 2018, according to probiotic ingredient manufacturer Ganeden. Demand for healthier versions of everyday foods and beverages that offer additional health benefits continues to rise, and probiotics have shown to be a preferred solution for manufacturers. These companies are choosing to formulate with branded strains, which are supported by extensive research, formulation assistance, certifications and consumer awareness.
