Fun and video games: Skinz.GG launches supplement range for e-sports
13 Oct 2020 --- Skinz.GG, a health and wellness company for video gamers, has launched “Power Your Performance” supplements. They address key areas that impact gamer performance, including energy, focus, pain and sleep.
“Skinz.GG is the only company that creates products purposely-formulated to promote video gamers’ health and wellness that powers their performance,” says Natalia Sokolova, co-founder and CEO.
“Our company sits at the intersection of dietary supplements and video gaming, which collectively accounts for a half-trillion dollars or more in global spending annually. Skinz.GG impacts the entire videogamer market. Our products and services are used by every type of video game player – professional to casual – and across every type of gaming genre and device,” she adds.
Video gaming NPD
In the coming months, the company says it will also unveil details of an array of services dedicated to video gamers’ wider needs, whether trying to find a job, an academic scholarship or a date, or simply some video gaming-related entertainment options.
Skinz.GG’s initial line of health and wellness products is backed by clinical trials to ensure their efficacy. The company says it undertakes strict US Food and Drug Administration (FDA) and legal compliance with all its products.
The Skinz.GG products range includes:
- EnerigiZ, a dietary supplement formulated to deliver energy, focus and performance.
- Got pain?, a CBD topical pain relief cream with more than 40 ingredients specifically formulated to relieve the sore and achy joints associated with video gaming.
- DefenZ, a blend of antioxidants and bioflavonoids that support the immune system.
- DoZ, an all-natural supplement clinically designed to help gamers get to sleep, stay asleep and wake up fully refreshed.
In addition to the initial line of products, Skinz.GG says it is the first brand in the video gaming space to tap into the medical community.
Led in medical research by the company’s chief medical officer, Dr. Corey Csakai, the company seeks to guide the use of its product, establish best practices for injury prevention, and ensure that players of video games understand exactly how these activities affect their bodies.
Sports and e-sports’ similarities
“As a Green Packers Hall of Fame inductee and a current collegiate e-sports coach, I see many parallels between the two,” says Ahman Green, coach of e-sports at Lakeland University.
“The skill development and training for each are similar, but what’s often overlooked is the mental and physical toll gaming can take. It’s not uncommon for pro-gamers to train for 72 hours or more in a week, playing games that require them to make hundreds of hand movements in a minute.”
He adds that Skinz.GG is dialed into the unique needs of gamers and invested in reducing the physical challenges they face to stay healthy, sharp and pain-free.
An overlooked sector
For the past ten years, gamers have been at best misunderstood, and at worst, simply ignored, the company says. “We seek to provide this vibrant and expansive community with a variety of products and services that gamers can call their own.”
According to Gary Kleinman, co-founder and president of Skinz.GG, stereotypes persist that video gamers do not care about their health and wellness. This could not be further from the truth, he explains.
“Nearly 200 universities offer around US$15 million per year for video gaming scholarships, and there is serious competition for these funds. This is one of many factors driving gamers’ increased interest in health and wellness.”
“Just like athletes in other sports, video gamers are very aware of the impact of proper health and wellness on their performance. They’re seeking out ways to address the physical, mental and emotional challenges that come with high-level gaming,” Kleinman highlights.
The e-gaming genre is increasingly recognized for its weight as a rising market segment. Experts expect that e-sports will be a driver for so-called “smart supplementation.”
In this spirit, Ingredients by Nature (IBN) launched Eriomin Esport to help improve gamers’ real-time and long-term performance and recovery.
Edited by Kristiana Lalou
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