Frutarom Launches Pelargonium Extract for Immunity

Combining Frutarom’s specialized extraction process with pelargonium’s studied efficacy in multiple, randomized, placebo-controlled clinical trials has resulted in a standardized extract that’s equally effective as a stand-alone product or when used in a more extensive immunity formulation.

4/26/2011 --- Frutarom USA, is launching EFLA956 Pelargonium Root Extract (PRE) at SupplySide East in Secaucus, New Jersey. This safe, effective Swiss-quality product targets immune health and reduces the severity and duration of the common cold and associated symptoms, including sore throat, stuffy nose, cough and mucus build-up.

Combining Frutarom’s specialized extraction process with pelargonium’s studied efficacy in multiple, randomized, placebo-controlled clinical trials has resulted in a standardized extract that’s equally effective as a stand-alone product or when used in a more extensive immunity formulation.

Preparations from roots of Pelargonium sidoides have traditionally been used by the Zulu people of South Africa to treat coughs and colds. Today, pelargonium root extract has been clinically proven to reduce the severity and shorten the duration of throat, nose and bronchial irritations. This herbal remedy is fast-acting and is confirmed to be safe for usage in adults and children suffering from colds.

Respiratory infections are among the most common illnesses, affecting adults on average 2-4 times per year, and children up to 10 times per year, at an estimated total cost of nearly $40 billion. According to research, the majority of common colds are self-medicated, offering important market potential for herbal cold-care products. “Pelargonium root extract shortens the duration and reduces the severity of throat, nose and bronchial irritations and ensures fast recovery,“ explains Laurent Leduc, VP of the Health Division and Marketing for Frutarom USA. “Its triple-action profile ensures best results in fighting cold symptoms and makes it an important addition to our immune-health line.” This product line includes also BLIS K12 — the world’s first probiotic for oral health. BLIS K12 protects the body’s immune system by providing an innovative natural defense against bacterial imbalance in the mouth while fighting the bacteria that cause sore throats, ear infections, colds and bad breath.

Pelargonium’s triple-action profile offers functionality as an antimicrobial, an antiviral and as a mediator of the body’s own immune-defense mechanisms. EFLA956 is standardized on Umckalin, a constituent unique to Pelargonium sidoides. It is available as a versatile powder extract without a carrier, offering a wide range of application possibilities for finished products targeting the cold-care market, such as syrups, softgels, OTC preparations and tablets.