Fortitech Asia Pacific Creates Nutrient Blends Solutions
Fortitech premixes integrate functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals and are used in a variety of applications including baby formulas, cereals, bars, dairy products, nutrition and sports drinks, juices, snacks, waters, candies, spreads, supplements and more.
10/02/09 Fortified functional foods and beverages are set for unprecedented growth as consumers continue to educated themselves on the positive role that nutrients can play in their overall health, as well as in specific health conditions. At the forefront of this revolution is Fortitech (booth 1D70/1E69), the world’s premier provider of custom blended nutrient premixes to the food, beverage and pharmaceutical industries. Fortitech Asia Pacific helps manufacturers meet this demand by partnering with their product development teams to create specific nutrient formulations, customized to their particular products, which can help support a variety of label claims. The company’s state-of-the-art facility in Kuala Lumpur provides manufacturing and the development and testing of premixes in a hi-tech laboratory. A new 86,000 sq ft. facility, capable of producing 6,000 tons of premix annually is scheduled to begin operation in the first half of 2010. This will be the second largest Fortitech facility in the world, preceded only by the company’s headquarters in Schenectady, NY, USA.
Fortitech premixes integrate functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals and are used in a variety of applications including baby formulas, cereals, bars, dairy products, nutrition and sports drinks, juices, snacks, waters, candies, spreads, supplements and more. During FIC, attendees will have the opportunity to request a premix sample that contributes to enhanced sleep, which was developed by Fortitech scientists.
“The nuances and technical expertise necessary to properly fortify a food or beverage can be quite complicated, costly and time consuming,” said Tony Tan, general manager of Fortitech Asia Pacific. “Fortitech’s capabilities in this area can help a manufacturer meet the growing consumer demand for fortified functional products as we work with our customers to develop a custom nutrient premix formulation that not only delivers specific health benefits, but doesn’t alter the taste, texture or appearance of the end product – all necessary components that help to ensure successful sales results.”
Blending, testing and processing techniques can make the difference between producing a reliable, high quality, homogeneous, shelf-stable nutrient premix and an inferior one that may cause poor consumer confidence, potential regulatory issues or recall situations. Manufacturers should also understand that consumers are increasingly demanding to know the origin of ingredients in their products. Given today’s current events surrounding contamination issues as they relate to nutrients, Fortitech’s strong relationships and strict quality assurance and control guidelines with our suppliers ensure quality, traceability and accuracy of the nutrients. Having this protocol in place guarantees quality nutrients and mitigates any risk with the development of the end product. All of these results in both short and long term savings for a manufacturer.
In addition to working with food and beverage manufacturers throughout the world, Fortitech is taking a proactive stance to dramatically decrease the number of people affected by micronutrient malnutrition through the company’s newest business unit, the World Initiative for Nutrition (WIN). Previously, the company provided vitamin and mineral premixes to fortify staple foods in Asia and in Africa. WIN’s focus is to work with non-governmental organizations, governmental and international agencies aiming to improve nutrition. With on-demand support from Fortitech’s six facilities worldwide, WIN delivers nutritional solutions that are practical, effective and quality assured.
Fortitech also supplies the World Food Programme with high quality micronutrient premixes for the fortified cereal blended food distributed through their programs.
Fortitech has the ability to fortify virtually any product and has developed over 30,000 custom nutrient premixes. The company’s global network of affiliates can source over 1,200 nutrients, and accompanied with unparalleled problem solving expertise, has helped manufacturers introduce thousands of products that offer health and wellness benefits to the global marketplace. Some of the many health conditions that our custom premixes have addressed include CVD, obesity, bone and digestive health, diabetes, cognition, stress and fatigue.
