Enhanced Calcium Ingredient

The elements that make this calcium chelate stand apart from other calcium products in that it can be used at very high levels and is dispersible in neutral pH liquids.

24/08/05 Fortitech has unveiled a new, patented, functional calcium ingredient, recently shown at the annual IFT Expo in New Orleans, Louisiana in July. The calcium was presented in a Cappuccino flavored, dairy-based shake. This enhanced calcium shake provides 50 percent of the daily recommended allowance of calcium, which is a much higher level of calcium than the typical 25 to 30 percent levels you often see per 8-ounce serving, the company says. The new shake had no settling, chalky taste, gritty mouth feel or precipitation. In addition, no stabilizers are required and the ingredient can be used in beverage or liquid food applications.

The elements that make this calcium chelate stand apart from other calcium products in that it can be used at very high levels and is dispersible in neutral pH liquids. The new calcium shake also included 22 vitamins and minerals, 18 of which met 25 percent of the recommended daily value.

Fortitech has evolved from being not just a nutrient premix supplier; we are now a true R&D partner, a valued consultant at every phase of the product development cycle. We are the focal point of fortification knowledge, offering a global view of nutrition trends, solutions and opportunities. As a leader in adding value through functional ingredients for an expanding array of products, Fortitech is advancing the very role of fortification. No longer mere ingredients, nutrients are now a critical product differentiator -- a reason to buy. When strategically formulated, nutrient blends can promote or prevent specific health conditions and connect with specific consumer demographics and applications. Nutrient blends can even optimize processing and product quality.

Meanwhile Fortitech, Inc. launched its redesigned Web site (www.fortitech.com), deepening its ability to assist customers in obtaining information to develop new products and drive sales.

The online R&D Center, at the heart of the new site, enables users to conduct research on markets, nutrients, applications and health conditions—finding the latest information for developing a healthier consumer product. The site features easy access to information on breaking industry news on regulations and market trends, an online formulation worksheet to initiate product development with Fortitech’s premix experts, and other resources to help manufacturers create the optimum product solution.

“The new site is our response to the growing industry demand for nutritional intelligence. As a research and development partner we are in a unique position to bring added value to our customers—fortification knowledge, a global view of nutrition trends, solutions and opportunities,” said Maria Battista, Fortitech, Inc.’s director of marketing.

In addition, the site offers users the ability to personalize their site experience based on their individual needs and preferences as well as to review recent research activities. Convenient features for customers include the ability to reorder premixes online, track orders, review order history and view or download product documents related to the customer’s account. Segments of the site are available in English, French, German, Spanish and Portuguese.