DSM Nutritional Products Launches QUALI-BLENDS

21/05/08 DSM Nutritional Products has announced the launch of QUALI-BLENDS – an exciting new initiative introduced to respond to growing demand for high quality nutritional ingredients from a completely traceable source. QUALI-BLENDS encompasses the company’s unique offer of premix solutions. It has been created to convey DSM Nutritional Products’ commitment to delivering formulations which fulfill the most rigorous criteria for quality, reliability, traceability, safety and sustainability. 

The launch of QUALI-BLENDS brings a new dimension to this fully controlled and integrated approach from the worlds only vertically integrated vitamin premix manufacturer. Commenting on the initiative, Gareth Barker, director of global human nutrition & health marketing, DSM Nutritional Products said, “As the global market leader in premix solutions, we have always prioritised food safety and quality. We work to the strictest internal standards which are further supported by independent audits. Our attention to detail covers every aspect of our operation from certified premix plants and dedicated quality control labs to warehousing with dedicated storage zones. The introduction of QUALI-BLENDS formalises these practices and gives customers a tangible certification of our promise. We are confident this approach will resonate with our customers.  Contamination issues and costly product recalls continue to dominate manufacturers concerns – there is a clear need to know that ingredients come from a safe and reliable source.”  

In the growing market for fortified nutritional products which is driven by relentless consumer demand for innovation, high quality solutions customised to individual requirements are essential. DSM Nutritional Products’ proven scientific expertise, combined with dedicated analytical and application laboratories, enables to translate health concepts into segment specific premix solutions. With QUALI-BLENDS, DSM Nutritional Products offers a complete, controlled and reliable solution to manufacturers needs.

QUALI-BLENDS gives customers the exact ingredients required in a homogeneous customised blend. This enables customers to save on quality control, warehousing and processing costs and they can be assured of receiving top quality products and services.

The QUALI-BLENDS brand encompasses vitamins, carotenoids and an extensive range of nutritional ingredients, minerals and nucleotides which are formulated into dry and liquid premixes. Customised solutions are available for all application areas.  Current market trends and consumer demand has shaped four key application areas including staple foods, beverages, infant nutrition and dietary supplements.