Davidoff Selects Rexam’s Sof’Twist Sampler for the Launch of the Cool Water Wave Kit

05/10/07 Already a partner with Davidoff (Coty Group) for fragrance closures for the Cool Water Woman and Silver Shadow scents, Rexam strengthens this partnership by now offering Sof’Twist for the new fragrance Cool Water Wave. Davidoff’s objective is to distribute Cool Water Wave as a functional, distinctive, and original box set sold in airport duty free shops.

Rexam Dispensing Systems met this requirement perfectly by proposing its Sof’Twist sampling solution. Sof’Twist is composed of a small refillable plastic case into which is inserted a 2ml glass vial and SP5 Sofilux pump. To apply the fragrance, simply twist the bottom section of the case, as you would a lipstick case, and the vial appears. To refill, simply remove the glass vial and insert a new one. Sof’Twist is an easy-to-use product which offers original development potential, from a single purse spray given as a free gift, to a multi fragrance gift sets, making it possible to sample several fragrances.

The ultimate “on-the-go” product, customisable as desired thanks to a wide choice of available decoration options (screen printing, hot-stamping, lacquering, metallization). Sof’Twist is suitable for all contexts. Notably, it meets the new European airport regulations for the transport of cosmetic products.

Séverine Bourguignat, Product Manager for Samplers, explains: “Sof’Twist is a perfect example of the synergies within the Rexam group. This sampler combines competitive injection moulding and decoration options from our Make Up division with the Sofilux pumps from our Dispensing Systems division, all making it possible to offer a complete solution to the market.”