15 May 2024 --- Fewer European consumers make healthy and sustainable food choices than before, according to the European Institute of Innovation and Technology (EIT) Food Consumer Observatory’s Food Trust Report. Consumer trust in the overall food sector is “declining” too, regarding its competency, openness and care of actors, such as farmers, manufacturers, authorities, restaurants and retailers. Only a third (36%) of the 19,642 consumers surveyed believe that the food they eat is sustainable, while less than half (44%) think it is healthy. Meanwhile, over half are confident regarding food safety.
