26 May 2021 --- Comax Flavors now offers caffeine maskers and bitter blockers to offset the negative taste found in functional F&B products. The move from the company comes amid a rising demand for better-tasting nootropics, as consumers seek health benefits from food and drinks. Speaking to FoodIngredientsFirst, Michael Crain, director of flavor creation at Comax, says that while consumers demand and expect more healthy, natural tasting food products and beverages, the bitter taste effects of caffeine can put off their enjoyment and taste experience while also influencing their future product purchases.
