CBD for the skin? NUYU Wellness disrupts the market with cannabidiol skincare

03 Jan 2020 --- The rise of cannabidiol (CBD) in applications is showing no signs of slowing down, despite regulatory confusion. The compound is now recognized for its potential benefits in skincare as well. In this context, NUYU Wellness has entered the world of skincare focusing on consumers looking for natural herbal beauty products with the added benefits of CBD. The California-based company has launched a line of CBD-infused products including a face wash, vitamin C serum, hydrating moisturizer and an eye cream, all utilizing CBD for clearer and healthier skin.

Sales of products infused with CBD continue to rise, more than doubling since 2017. Growing nearly as fast as its reported sales margins are the equally expansive list of CBD’s medicinal benefits, the company says. This is what led the brand to make such an endeavor into CBD skincare.

As an anti-inflammatory, CBD helps to calm irritated skin, reduces redness and inflammation that can cause pores to become damaged and expand, NUYU states. CBD also works by putting nutrients such as naturally occurring vitamins A, C and E, as well as specific B complex vitamins. CBD for skincare works as an antioxidant, anti-aging, anti-acne and protects collagen.

CBD skincare products, the company says, are marketed at a premium price, until now. By sourcing locally NUYU can keep its products affordable and accessible to all consumers while maintaining their triple-certified standard of high-quality CBD. These rigorous standards also ensure that NUYU’s products are 0 percent THC. THC is the psychoactive chemical most often associated with cannabis. Because other companies use CBD oil that still contains some percentage of THC, not all CBD products can be shipped across the US, due to differences in state laws. NUYU ensures that its products can be safely shipped to all 50 states.

Aside from their line of CBD infused skincare products, NUYU also sells traditional CBD tinctures and a muscle and joint roll-on, with new products launching all the time. All NUYU’s products not only contain CBD isolate but a host of herbal infusions, such as peppermint, burdock, citrus and licorice root extract for added therapeutic support.

Edited by Kristiana Lalou