“Category first”: thinkThin launches hot probiotic breakfast

20 Jul 2018 --- Capitalizing on one of the hottest trends found in foods like kombucha, kefir and yogurt, thinkThin has launched its first line of Protein & Probiotics Hot Oatmeal. While many probiotics products are consumed cold, thinkThin has sought to put an innovative twist on probiotics by offering a hot breakfast option.

thinkThin Protein & Probiotics Oatmeal contains 1 billion CFUs of live probiotics to support overall wellness, 6 grams of fiber to help support digestion, plus 10 grams of protein to help provide satiety and energy to start the day. The line of oatmeal is also Non-GMO Project Verified, Gluten Free, Kosher, with no artificial flavors or sweeteners, at 200 calories or less.

“thinkThin was one of the first brands to bring the healthy combination of protein and added fiber in an oatmeal,” said Michele Kessler, CEO of thinkThin. “We continue to innovate in the oatmeal category by launching our first hot probiotic format. Protein & Probiotics Oatmeal has been crafted for optimal nutritionals that support overall wellness.”

“Compared to some other probiotic strains, the strain we use one that is spore-forming, has a longer shelf life and can withstand hot temperatures,” Kessler tells NutritionInsight. “Consuming probiotics is incredibly popular. However, most people are used to probiotics in a cold format like yogurt or kombucha. We put an innovative twist on probiotics by offering a hot, tasty breakfast option complete with the benefits of protein and fiber.”

Each serving features a blend of hearty rolled oats, steel cut oats, red quinoa, chia seeds and probiotic cultures. Served in an easy-to-use bowl that only requires hot water or a microwave, the three flavors available are:

• Cinnamon Almond with cinnamon, sliced almonds and brown sugar.
• Maple Pecan with real maple syrup and pecan pieces.
• Blueberry Harvest with whole blueberries.

thinkThin Protein & Probiotics Hot Oatmeal will be debuting in retailers nationwide this summer, starting with Walmart. The full line can also be purchased on the company's website.