“Calming the cytokine storm”: 24 Hour Supplement releases immunity offering

30 Mar 2021 --- US-based 24 Hour Supplement is launching a product branded Immunity, formulated from a proprietary molecular complex called TurmiZn-OS. It uses zinc to bond the turmeric-based oxidative stress remedy curcumin Tetrahydrocurcumin, a water-soluble metabolite known to “scavenge” free radicals.

Free radicals are oxygen-containing molecules that can cause large chain chemical reactions – oxidation – in the body because they react easily with other molecules.

When combined, each of Immunity’s three ingredients is designed to work synergistically to support the body’s defense against various pathogens while activating an offensive response to fight free radicals, ultimately calming the cytokine storm, says the company. 

24hr Supplement scientists report lab studies demonstrating that TurmiZn-OS is five times more readily absorbed and 65 times better at eliminating free radicals than curcumin alone.

The molecular makeup of TurmiZn-OS.Creating a “natural army”
The immune system can become flooded in a cytokine storm for a number of reasons, says 24 Hour Supplement. 

Whether in the form of stress, viruses, bacterial infections or autoimmune conditions, a hyper-activated cytokine release can occur, which causes intracellular signaling confusion and can lead to inflammation, oxidative stress and inhibited overall immune response. 

Rajiv Lall, founder and CEO of 24hr Supplement, says Immunity contains a breakthrough in turmeric formulation. 

“TurmiZn-OS is the heart of this formulation and is the first, we believe, to maximize the health properties found in turmeric and solve its problems with solubility, stability and bioavailability.”

Lall is also co-author of Nutraceuticals: Efficacy, Safety, and Toxicity, a comprehensive encyclopedia on “virtually every” natural ingredient used in supplements, including their mechanism of action, safety, toxicity and interactions with other therapeutic drugs. 

“In these times, our immune system is under attack like never before, so we created a natural army that can be taken every 24 hours to deliver an enhanced way to support the immune system, normalize oxidative stress and support many other biological and neurological functions.”

Immunity 
Besides TurmiZn-OS, Immunity contains seven other ingredients: 

• Black Elderberry: A phytonutrient supporting immune function and promoting a healthy respiratory system.
• Selenium: A micronutrient that helps fight cellular damage.
• Vitamin D3:  Touted as building up immunity in times of stress.
• Vitamin C: Ascorbic Acid, an antioxidant for maintaining production of white blood cells.
• Phycocyanin: A Spirulina extract that provides support by helping to maintain normal interferon levels during oxidative stress.
• Ferulic acid: An organic compound with antioxidant properties that support the body during stress.
• Piperine: Black pepper extract that helps the body by increasing bioavailability of nutraceuticals like curcumin.

Additionally, 24hr Supplement’s Immunity is manufactured in the US, is 100 percent natural, soy-free, gluten-free, dairy-free, and contains no preservatives. 

Innova Market Insights recently pegged “In Tune with Immune” as a top trend for 2021, noting that 54 percent of global consumers claimed to have spent time educating themselves on ingredients and procedures that could boost their immune health in the wake of concerns over COVID-19. 

By Louis Gore-Langton