Cadbury Schweppes Americas Beverages plans reformulation of Diet 7 UP with SPLENDA Brand Sweetener
First UNCOLA(R) to become the first leading diet lemon-lime carbonated soft drink to be reformulated with SPLENDA(R) Brand Sweetener.
25/04/05 Continuing a long tradition of innovation, Cadbury Schweppes Americas Beverages has announced that the first UNCOLA(R) will become the first leading diet lemon-lime carbonated soft drink to be reformulated with SPLENDA(R) Brand Sweetener. Starting May 23, Diet 7 UP(TM) sweetened with SPLENDA(R) Brand Sweetener will hit store shelves nationwide.
Diet 7 UP sweetened with SPLENDA(R) Brand Sweetener is the latest new product offering within the Cadbury Schweppes Americas Beverages portfolio.
Marketing support for the Diet 7 UP with SPLENDA(R) Brand Sweetener reformulation will include an exciting promotion to kick off the summer months, as well as a groundbreaking commercial breaking in June. Look for further details in the coming weeks.
Diet 7 UP sweetened with SPLENDA(R) Brand Sweetener will be available beginning May 23, 2005, everywhere Diet 7 UP is sold. In addition to Diet 7 UP with SPLENDA(R) Brand Sweetener, Cadbury Schweppes Americas Beverages offers several other products sweetened with SPLENDA(R) Brand Sweetener, including 7 UP PLUS(TM), Diet Rite(R), and a number of Diet Snapple(R) flavors, including the newly introduced Diet Lemonade Iced Tea and Diet Plum-A-Granate Tea(TM). Diet Rite was the first carbonated beverage to use SPLENDA(R) Brand Sweetener.
7 UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-Hoo, Orangina, I.B.C. Root Beer, Stewarts, Nantucket Nectars and other well-known consumer brands.
Consumers have quickly adopted SPLENDA(R) Brand Sweetener as their no-calorie sweetener of choice. Last year, it became the nation's #1 selling branded sweetener in retail outlets. SPLENDA(R) Retail Brand products are marketed by McNeil Nutritionals, LLC, a Johnson & Johnson company. SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major food brands worldwide.
