More Nutrition rolls out low-sugar, high-protein wellness drinks and snacks in the UK

Germany’s More Nutrition has launched in the UK, offering low-sugar, high-protein alternatives, including protein bars, powders, iced coffees, on-the-go low-sugar syrups, a collagen powder, and other wellness products.

Founded in 2017, More Nutrition’s entry into the UK market follows that of its sister sports nutrition brand ESN’s earlier this year. The brands’ parent company, The Quality Group, saw sales jump by 50% from €451 million (~US$493 million) in 2022 to €683 million (~US$747 million) in 2023 (April 2023 to March 31, 2024).

“We are thrilled to be expanding to the UK, accelerating More Nutrition’s brand growth by meeting an ever-growing demand for low-sugar, high-protein products that never compromise on taste and fit seamlessly and conveniently into your lifestyle,” says More Nutrition general manager Patrycja Nowakowska, a former general manager at Lipton.

UK growth activities

In Germany, More Nutrition claims to have reduced a cumulative total of 14,000 kg of sugar from consumers’ diets through its low-sugar alternative products.

In line with its UK growth targets, More Nutrition opened its first UK office in Soho, London, and warehouse in Heathrow, London.

The brand operates a state-of-the-art production facility in Germany, working with in-house nutritionists and food technologists.

More Nutrition’s range includes Protein Iced Coffee, Protein Bars, Clear Whey Protein Isolate, Whey Protein with Casein Protein, Zerup Beverage Syrups, Flavoured Powders, and a Glow Collagen Peptide Powder.

“The production and innovation behind our products at More Nutrition are driven by consumer needs and market research, ensuring that taste, function, and high quality always come first,” says Nowakowska. “We are excited to introduce UK customers to our scientifically backed products that will enable them to feel and look their best in line with their health and well-being goals.”